Over the past few decades, Google has been the gateway to digital knowledge. Today, its CEO, Sundar Pichai, faces one of the greatest challenges in the company’s history: redefining its role in a world transformed by artificial intelligence. This engineer, known for his calm demeanor and rational approach, finds himself at the center of a technological revolution that could change everything.
The emergence of ChatGPT, developed by OpenAI, profoundly disrupted the tech ecosystem. For the first time in years, Google ceased to be the undisputed reference for finding answers online. This disruption marked a turning point, forcing the company to issue a “code red” and rethink its strategy from the ground up. Rather than retreat, Pichai made a clear decision: to reinvent Google with AI at its core.
The company’s response was Gemini, an ambitious generative AI model designed to be integrated into every one of Google’s services. It wasn’t just about competing—it was about evolving. This strategic shift required the company to question its very foundations, including its advertising and link-based economic model. In this process, Pichai was not alone.